Thai consumers typically purchase footwear to match their activities. Product differentiation supporting dynamism The offering of new numerous styles and footwear collections will help attract consumers by providing both functional and emotional benefits.
November 30, After a spell of flat topline and depressed bottomline a decade ago, the company, which owns the iconic brand, bounced back improving its footwear collection, upgrading its manufacturing facilities and opening new large format retail outlets while shutting down unviable ones.
How did the company achieve this comeback and what sort of competition did it face and in which segments?
Bata has been holding a unique place in the hearts of Indians for more than 83 years. It has redefined the modern footwear industry in India and has established a leadership position in the market and is the most trusted name in branded footwear market. With a strong historic presence attached to it, it has made sure to touch the lives of Indian consumers, giving them beautiful memories to relate too when reminded of the brand.
Its history is so deep rooted within India that majority of the Indian population considers it to be a local brand rather than a global brand. Bata has always lived up to the expectation of its customers and the same has been observed in the product portfolio that is offered with constant customization.
The consumer of today is very well travelled and is conscious of the choices made. To cater the same, the brand has always indulged in understanding the need of the customer and customized the product catalogue accordingly.
Which product segments give the biggest business to the company? Every business unit at Bata has its own equal contribution towards the growth of the business. It will be difficult to credit one particular category from menswear, womenswear, kidswear and accessories, which provides biggest business to the brand.
What is the game plan behind including accessories in the shops — to what extent is it helping Bata. Is it a global trend for the company? Accessories have been a part of the offering since a very long time now. However, we have been expanding the catalogue constantly with an objective to create the brand as a one stop shop for the customer.
The catalogue for accessories includes bags, belts, wallets, scarves and sunglasses. Where does Bata India stand vis-a-vis Bata in other countries in respect of business turnover? Is there anything typical of India? The company had recorded a turnover of over Rs. Bata in India contributes positively to the overall global turnover and is definitely an important part of the business.
How is your plan to close unviable stores and open new ones progressing?Bata should build a strong relationship with its customers so that they come with their families for the best quality shoes.
It would enhance its brand equity. People still does not have an idea of quality difference of Chinese products as compare to Bata.
Once it reaches the $1 billion target, India will be the largest market for Bata. “At present, it is the second largest and about 20% behind Italy where it sells around 57 million pairs of shoes. In this report, the global Kids Shoes market is valued at USD XX million in and is expected to reach USD XX million by the end of , growing at a CAGR of XX% between and Market segmentation- is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs.
Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. Forever 21 is the authority on fashion & the go-to retailer for the latest trends, must-have styles & the hottest deals.
Shop dresses, tops, tees, leggings & more. Targeting the unorganized market: a move towards grabbing a potential market share Bata India, one of the market leaders in organized Indian Footwear Market, is.