A field experiment involving consumers dining at a restaurant was carried out to investigate the extent to which music tempo influences actual and perceived time spent dining and the amount of money spent. The results show that when slow music is playing, customers spend a significantly greater amount of time dining than when fast music is playing. There was some evidence that perceptions of time spent dining were influenced by the music, but not to a significant level. Finally, the music tempo was found to have a significant effect on money spent on both food and drink at the restaurant.
Consumer behaviour is the study of how individuals, groups and Organisation select buy, use and dispose of goods and services, ideas or experiences to satisfy their needs and wants. Consumer behaviour may be defined as the decision process and physical activity individuals engage in when evaluating, acquiring, using or disposing of goods and services.
According to Belch and Belch "consumer behaviour is the process and activities people engage in when searching for, selecting,purchasing, using, evaluating Consumer behaviour towards watches disposing of products and services so as to satisfy their needs and desires".
Nature of Consumer Behaviour: Consumer behaviour is a systematic process relating to buying decisions of the customers. The buying process consists of the following steps: Need identification to buy the product Information search relating to the product Listining and evaluating the alternative Purchase decision Post purchase evaluation by the marketer Influenced by various factors: Consumer behaviour is influenced by a number of factors the factors that influence consumers include marketing, personal, psychological, situational, social and cultural etc.
Different for different customers: All consumers do not behave in the same manner. Different consumers behave differently. The different in consumer behaviour is due to individual factors such as nature of the consumer's lifestyle, culture etc.
Different for different products: Consumer behaviour is different for different products there are some consumers who may buy more quantity of certain items and very low quantity of some other items.
The consumer behaviour vary across States, regions and countries.
For instance, the behaviour of urban consumers is different from that of rural consumers. Marketers need to have a good knowledge of consumer behaviour they need to study the various factors that influence consumer behaviour of the target customers.
The knowledge of consumer behaviour enables marketers to take appropriate marketing decisions. Consumer buying behaviour is not only influenced by status of a consumer coma but it also reflect it. Those consumers who owned luxury cars, watches and other items are considered by others as persons of higher status.
Result in spread effect: Consumer behaviour as a spread effect. The buying behaviour of one person may influence the buying behaviour of another person. For instance, a customer may always prefer to buy premium brands of clothing, watches and other items etc.
This may influence some of his friends, neighbours and colleagues. This is one of the reasons why marketers use celebrities like Shahrukh Khan, sachin to endorse their brands.
The consumer behaviour undergoes a change over a period of time depending upon changes in ageeducation and income level etc, for example, kids may prefer colourful dresses but as they grow up as teenagers and young adults, they may prefer trendy clothes.
Search for information is a common consumer behaviour. Consumers cannot purchase goods and services if they are unaware that a good or service exists.
When a consumer decides to buy a certain item, his decision must be based on the information he has gethered about what products our services are available to fulfill his needs. There might be a product available that would be better suited to the consumers needs, but if he is an aware of product, he will not buy it.
Brand loyalty is another characteristic of consumer behaviour. Brand loyalty is the tendency of a consumer to buy product products or services from a certain company that one likes or equates with having high quality goods and services.
For example, if Naina's first car was a Honda as a teenager and the car lastedmiles, she might have a tendency to buy hondas again in the future due to her previous positive experience. This brand loyalty may be so strong that she forgoes the information search all together when considering for next vehicle.The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the USA.
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.. The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in.
Bermuda Government since July 19 Legislature, Constitution, Executive, Judiciary, Voters. By Keith Archibald Forbes (see About Us) exclusively for Bermuda Online. Introduction.
Bermuda is a parliamentary representative democratic dependency. PDF | On Mar 19, , Mayukh Thakur and others published Consumer behaviour and brand preference towards Sonata wrist watches - A study with reference to Asansol city, West Bengal.
“Factor influencing consumer behaviour towards store brands: Evidence for the French market”, Mbaye Fall Diallo, Jean-Louis Chandon, Ge´rard Cliquet, Jean Philippe (), the main aims for this research is to examine the factors of store brands purchase behaviour on .
Ethics or moral philosophy is a branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct. The field of ethics, along with aesthetics, concern matters of value, and thus comprise the branch of philosophy called axiology..
Ethics seeks to resolve questions of human morality by defining concepts such as good and evil, right and wrong.